Insightspedia is the Philippines’ first and biggest Online Panel provider. Founded in 2016, we started investing in Online when the market was virtually 99% still Offline.
Join our Online Community
We have access to nearly 1.5 million respondents, with over 200,000 panelists opting-in, and participated in at least one study in the past 12 months.
We provide the widest, hardest-to-reach respondents available in the market, ensuring clients get the best sample for the broadest range of projects.
The combination of our expertise in Online Communities, experience in Customer Analytics, and our relentless pursuit of market differentiation, allows us to offer unique solutions to our research partners.
Our Capabilities
We do Ad Hoc and Continuous Research, using bespoke methodologies that deliver a robust, reliable, and cost-efficient read of niche markets. Also, we provide menu type services, to give clients the flexibility not available everywhere.

Our in-Home Use Test (iHUT) is executed with ease and quality. With Insightspedia’s proprietary panels, we pre-select qualified respondents with your specifications for home use test studies. Then product is then delivered to qualified respondents for testing in their own homes. We work with local logistics partners to ensure you test product is delivered on time, to all testers. After testing, participants are recalled to participate in a follow-up survey.

Insightspedia’s on-the-ground local employees provide local expertise and coordination needed to ensure the quality of each phase of the product test for a successful project. We also offer product return services on request.

Qualitative Recruiting

We provide clients with their qualitative recruiting needs, helping them find participants across the country for focus groups, web interviews, phone interviews, online bulletin boards, and other forms of qualitative market research under the tightest deadlines.

  • Qualitative recruiting services span nationally in all cities
  • Digital targeting with follow-up phone re-screening
  • The unique process allows our services to be cost-effective and quick
  • Lots of rigor applied to follow-up confirmations to produce high show-up rates
Online Focus Groups

We can also help with hosting and recruiting online focus groups. Video focus groups are gaining attention in the market because of COVID-19 restrictions, but also because of greater access to demographics and reduced costs. Your team can save money on travel, facility rentals, and recruitment.

From IDIs, Bulletin Boards, Insight communities, Mobile ethnographies to Online FGD’s, we employ the latest digital qualitative data collection techniques to deliver the results that matter to you.

  • Qualified and dedicated digital panel pool earmarked only for qualitative recruitment
  • High participation rate due to enhanced panel engagement
  • Nationwide reach with multilingual capabilities
  • Multi-platform and technology-enabled re-contact features
  • Cost and time efficiencies

The development of Online Communities or MROCs is a relatively recent innovation in Market Research- shifting the research paradigm from simply “asking questions” to active community listening to uncover insights. The goal is to replicate the engagement generated on social media platforms, but with more structure and better data gathering tools used to analyse data.

  • Longitudinal Topic/Experience Exploration: More depth and nuance can be achieved with complex topics or long-term purchase decision-making.
  • On-Demand and in-the-moment feedback: Via mobile, community members can respond to quick polls, and provide feedback during a process of experience.
  • Access to Quantitative, Qualitative, and Collaborative tools: Easily develop hybrid methodologies to add more depth and context to quantitative data, and where helpful, allow members to lead the conversation.
Best Practice:
  • Think about incentives that go beyond points for participation model – members can also be motivated by things like vanity, status and community leadership roles.
  • Publish some findings back to community members and tie feedback to company developments and marketing efforts.
  • Develop an ongoing omnibus to make it easy for internal groups or a brand team to field questions and access the panel.
  • Conduct regular panel health reviews, i.e., sample size, composition, churn, and response rates.
  • Refresh panelists regularly.

Pricing data needs to be up to date in order to use it, but often there is a lag between the time the data is collected and then released. Well now you can with crowdsourced data.

Why Monitor Price

Getting real-time pricing information can greatly help inform strategies and drive business decisions that otherwise would not have been possible.

How Insightspedia Monitors Price

With crowdsourcing technology, Insightspedia is able to use local contributors to capture pricing information on-the-ground in real-time. By continuously monitoring different factors, you can gain a deeper understanding of fluctuations in specific markets.

Product Monitoring

Monitor or verify the price of any product, service, or commodity in targeted area or multiple locations.

Competitor Price Tracking

Track the prices of your competitors’ goods or services in selected retail outlets or regions.

Price Verification

Ensure that brands’ pricing is accurate at retailers across the globe, including promotional efforts.

SRP Benchmarks

Through regular visits to a subset of all stores, Insightspedia contributors can help create price trackers and establish benchmarks.

Inflation Monitoring

Monitor products and commodities for indication of inflation or monitor changes of inflation within specified regions.

Pricing Indexes

Using fewer observations but with the same results, more costeffective pricing indexes to measure changes in price.
What Is It

An intelligence and decision-making toolkit for retailers. Customer insight, operations and merchandising teams benefit from this solution, as it facilitates data analysis and interpretation to make informed decisions and deliver up to 15% like-for-like annualized sales growth.

Improve Customer Knowledge & Engagement

Grow Annual Sales & Profit

Make Data - Driven Decisions

Gain Competitive Advantage

What Questions Can It Help You Answer
What are my customers buying? What is my data telling me about shopper behavior, trends and patterns?
How do I differentiate trend from fad? How do I know if my actions yielded positive results? How do I know if I made an ROI?
What are my priority areas of investment? How can I create competitive advantage and gain market share?
Core Capabilities

Market leading solutions backed by Customer Data Science to help you solve critical business challenges and achieve greater results.

Category Management

Maximize investment throught data driven category plan execution.

Price & Promotions

Improve customer price perception and overcome competitive threats.

Customer Knowledge

Drive preference and loyalty through a Customer First approach.

Customer Engagement

Deliver a valuable customer experience through personalized communications.

Supplier Engagement

Advance collaboration to improve category performance.

Our Happy Clients
Client Testimonials

International MR Partner

“I appreciate is the depth of knowledge on Online Panels in the Philippines. I especially appreciate getting panel insights, because they do matter, even if not always favorable.”

FMCG Client Partner

“The Project Handlers are credible and professional. You can sense their sense of ownership when working on our projects.”

Top 3 MR Company

“The level of flexibility and responsiveness is almost unmatched. The team launched our project on a weekend - even if they don't work on weekends! It was so seamless, you'd think they'd been doing it for year.”

International Client

“I just wanted to share a quick note and let you know that you guys do a really good job. I’m glad I decided to work with you. CPI and turnaround times are reasonable. I didn't have any problems at all.”
Why Work With Us

Because we pioneered Online Surveys in the Philippines 6 years ago, and because we only do Online, no other local agency can claim to have the breadth & depth of knowledge, and experience on online as we do.

Biggest Panel in PH

Even before the growth of Online, we already started investing heavily in growing our online panel, thus getting us access to the widest and most niche online communities available locally.


Buy only the service you need. We’re the only agency to provide menu type services, to give you the flexibility not usually available anywhere.

High Tech

We have a team of Data Scientists and Data Analysts who create useful, bespoke Dashboards, enabling us to monitor, analyse, and take action on Panel data, i.e., what panelists are doing, but not saying.

High Response Rate

Our Rewards Catalogue is wide ranging as it is engaging. Add to a higher rate of calls/revisits, we are well placed to convince our panel to join/finish surveys.

Higher Capacity

Since there is virtually no human interaction in sampling & data collection, we can accommodate a higher than usual number of projects, without any downsides on quality.

How can we help ?

Please fill the form and one of our experts will contact you to answer your questions and discuss possibilities

APAC Panels Available
Malaysia (2022)
Korea (2022)
Thailand (2022)